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The Master Photographer: The Journey from Good to Great

By Bob Ryan

This book makes a simple claim and a simple promise: if you read it and follow the advice given, your photography will be transformed – you will have embarked on the journey from good to great.

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The Master Photographer does not teach photography; through practical, interactive exercises, including the Intuitive Mastery of Photography (IMP) Test, it shows you how to ‘burn’ the knowledge and skills you need deep into the ‘firmware’ of your brain. The method doesn’t hurt – there is no surgery involved! All that’s required is that you commit to the goal of becoming a great photographer no matter what the genre and no matter how you choose to use your art.

Professor Bob Ryan arps frsa is a specialist in analysis and the development of expert judgement. This book builds upon decades of his work in deep-learning and the activation of non-conscious  skills.

Here is a small sample of what has been said about Bob as a photographer, image analyst and educator:

“A highly accomplished, wildlife photographer” 

Chris Weston – rated among ‘the world’s top 40 most influential wildlife photographers’ by Outdoor Photography magazine

“In the top ten percent of image analysts”

Jon Fishback – PSA Director of Education Services at the Photographic Society of America

“Student evaluations consistently rank Bob amongst the top three academics on Manchester’s Global MBA”

Professor Elaine Ferneley – Global & MBA Director, Alliance Manchester Business School


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