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“CGI was cheaper, perhaps, but often became too perfect and unrealistic. I prefer the mistakes seen for real”. HUGH HUDSON. DIRECTOR.
“At the time, advertising was not only effective,it was also seen as an art form. This book shows this beautifully, featuring some stunning award-winning commercials”. JOHN HEGARTY. CREATIVE DIRECTOR.
“Editors rarely went on location shoots up to this point, so to be on a beach with Danny in New Zealand for Audi ‘Wakeboarder’ was a pleasure, and the end result was amazing. A real collabaration”. STEVE GANDOLFI. EDITOR.
“It’s great to see a piece of advertising history preserved with this book”. PHILIPPA CRANE. PRODUCER.
“You’re making a very generative piece of history that tells a story of adventure, adventures that project the mind into the real world. I think this book will inspire many creatives to go into their minds and travel to a place where wilder ideas run free”. WALT CAMPBELL. ART DIRECTOR.
“There is no way the Levi’s ‘Creek’ commercial would have been made close to what it ended up being, without Yosemite National Park”. NICK WORTHINGTON. COPYWRITER.
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