This book captures the essence of what both business and social networking is all about, and is a great platform to help new networkers avoid potential pitfalls, many of which are expertly highlighted by using real life examples.
Experienced and seasoned networkers would also find benefit in the multitude of useful tips garnered throughout 1,000+ meetings, and presented in an easy, light-hearted way with complimentary illustrations.
Networking effectively means circulating and mingling successfully in social circles, whether they are parties, conferences, weddings, at work or in business meetings. The principles described through this book apply equally.
Interestingly, principles work whether they are known and understood by individuals or not, and pursuit of an incorrect networking path will guarantee negative results. Conversely, knowing and applying correct networking attitudes and behaviour will set positive, successful principles to work.
It is never too late to embrace positive personal change and experience the dynamic shift in results that will astound you, and bring about big returns.
“Peter and Mark have captured perfectly, within their book, many of the essential elements required of successful networkers and have meticulously uncovered and presented facets that only experienced networkers understand and apply fully.
Without doubt, ‘How to become an effective networker’ is a must read, for both new and experienced business and social networkers.”
Dr. Ivan Misner – Founder of BNI and NY Times bestselling author.